Have you wondered what things your marketing should include? Do you wish you knew the secrets of what to share when, where, and how?
If you’re like most people, the options can easily overwhelm you and leave you paralyzed with decision fatigue. No matter where you are, your product, people, price, and place matter. (If you’re a Portland area business, you know that local matters.) The best news is that most of the foundational pieces of marketing can be accomplished through a vinyl vehicle wrap. Keep reading to find out the five keys to marketing with a vinyl vehicle wrap.
Good Marketing Is About Your Product
What’s the benefit of having a stellar product if no one knows about? None. People must know you exist before they will take their business and their dollars to you. Vinyl vehicle graphics provide the general public with the most visible, memorable advertising experiences of all the major options. You can get more views per dollar than radio, print, and television combined. A vehicle wrap provides 30,000 to 70,000 impressions per day. That’s a lot of eyeballs seeing what you offer.
Marketing Includes Value
Cost in marketing is more than just the price you charge for what you do. It’s the value that you bring to the table with what you do, how you do it, and the difference it makes for the people you serve. And because a great quality vehicle wrap garners a lot of attention, it’s a great way to let people know about the value of what you do. Do you do home renovations on a budget? Maybe you’re a mobile dog groomer who offers same-day service. Or a personal shopper who specializes in organic groceries. Whatever it is, display it front and center on your vehicle wrap. Let your value be the very first thing people see.
Share Your Promotion in Your Marketing
Your business probably has a list offerings a mile long. You can remove trees, build fences, and landscape the biggest yard in town, but your sweet spot is landscape design. Choose the service that will appeal to the most people and display it on your work vehicle as a vinyl wrap. Or sum up what you do in a clever tagline. Whatever you decide, make sure that it’s on-brand, memorable, and actionable.
Good Marketing Tells People Where to Find What You Offer
It’s great to have an eye-catching, memorable vehicle wrap. Or a whole fleet of wrapped vehicles! People will see you everywhere around town, zooming here and there and looking like every single person is using you you for your services. But don’t get so caught in the design that people miss who you are and how to contact you to get what you offer. If you have several locations, put them on your vehicle. Add your phone number. Give them a simple way to get in touch to either ask more questions, get a quote, or hire you. This might be all your business needs for a fresh start.
Let Your Marketing Share Who You Are
Portland might be one of the smallest big cities in the country. And it means that people really want to know who you are and what you’re about before they’re interested in doing business with you. Infuse some of your company personality and values into your vehicle wrap. Consider the words you use — do you need to be formal or really laid back in how you communicate? Take a few moments to consider what is most important to you in your business. Are you interested in longer-term relationships with your clients or do you just want to get their attention when they’re hungry or when a pipe is broken? Are you fun-loving or more buttoned up? Your answers will help you decide how to share who you are through your vinyl vehicle wrap.
If you’re interested in a vinyl vehicle wrap but are unsure how to approach design, we’d love to talk. Our design team has years of experience creating wraps that make people sit up, take notice, and act on what they see. Because no matter what else you do, you want to make sure that people notice and take action when they see your vehicle wrap.