What have sales been like for you and your business this year? Were they down? Or maybe they were up, but you didn’t quite reach your sales goal. Whatever the case, you probably have a good idea of where you want to land your sales volume for 2023. Because even if you did great, you want to do even better this coming year. It’s possible to get your 2023 small business sales on track with a well-laid plan and some dedication to the task.
Identify a Specific Goal
It’s great to have a general goal like, “we want more sales this year.” But for it to come to fruition, it pays to make your goal as specific as possible. Effectiveness is all about managing your time, energy, and attention. So focus down, figure out what you really want to accomplish, and map out what steps you’ll need to take to get there.
If you need help to break down your goal into reasonable chunks, check out Portland-local productivity guru Charlie Gilkey for help on the task.
Use the Right Tools
You may need scheduling software, better employee management tools, incentive programs, or an additional workstation or two. Tools can make a break a business, and you can go overboard in all the apps available. Whatever you invest in should save you time and money, and help make you more profitable for the long haul.
Two things that are guaranteed to help your 2023 small business sales goals if you’re a service or product-based business: vehicle wraps and window signage. Vehicle wraps and signage are some of the least expensive modes of advertising per view you can find. Read up on all the vehicle wrap statistics about visibility and reach in this article. You can get cost estimates here. And read through our frequently asked questions here.
If you’re looking to boost traffic through your door, signage will make it happen. 76% of consumers will visit a store based on signage alone. 75% of customers have told someone about a store because of its signage. These stats should make you want to get your signage created yesterday!
Most consumers expect at least 3 signs at your place of business. Put one on the street directing them, another above your door, and a third on your windows. When you meet their expectations and make your business offerings and hours clear, you’ll be well on your way to gaining loyal customers. Which means you’re well on your way to achieving your 2023 business goals.
Make Your Goal Actionable
Once you decide on your goal and research the tools, it’s time to take action. Get the software, hire more people, create the programs.
If you need help to create better action items, Charlie Gilkey of Productive Flourishing can help you here as well. Check out his tips on how to write effective to-do lists.
And don’t forget to schedule a consult for your vehicle wrap and store signage. Our turn around time is pretty quick, especially when we know your business profitability is on the line. We’ll make recommendations based on our years of experience and help you get the biggest bang for your buck possible. Then empower you to make the decision that’s right for your business.
Whatever your 2023 small business sales goals, you’ll be closer to achieving them when you follow these 3 steps.