Let’s face it, in today’s world you have a million ways to advertise.
Television, radio, newspapers, magazines, coupon books, Facebook, Instagram, telemarketing, door hangers, event sponsorship, eNewsletters… Which investment is right for you? Even if we weren’t a sign company, we’d tell you to invest in physical signage. Why? Because no matter what option you choose, if you’re a local service or business, there’s a good chance people need to find you. A physical sign is their way marker. There are many reasons physical signage can be more profitable than a social media campaign. Here are just a few:
Physical Signage Informs the Viewer
85% of your potential customers live or work within a five-mile radius of your small business. On average, the people who pass your business do so 50-60 times each month. A new sign can not only attract attention, it can boost your customer base. Let them know who you are and what you do, and watch the traffic and sales increase. According to the Sign Research Foundation, 50% of consumers have driven right by the business they were looking for due to insufficient signage. Don’t risk losing business to your well-signed competition!
Physical Signage Gets People Through Your Door
People won’t do business with you if they don’t know you exist. Physical signage in and around your storefront let’s people know you’re in business. According to a survey done by FedEx, 76% of American consumers enter a store they have never visited before based on its signs. Additionally, American consumers think a small business should have two or three signs around its storefront. For starters, put on your building where it’s visible (and readable!) from the street, one on your door, and consider an a-frame.
High Quality Physical Signage Can Build Trust
According to FedEx’s survey, 68% of consumers believe a store’s signage is reflective of the quality of its products or services. (On the flip side, more than 50% of consumers say that poor signage keeps them from going into a business.) This is a great reason to go the extra mile and portray your business to the best of your ability. If people see a poor design, misspelled words, or peeling paint or vinyl, your opportunity for trust just went out the window. Let a professional help design it with you to ensure you get the most out of your investment. (Our people are experienced at signage and window graphic design, and know just how much information to include, and best practices when it comes to color and layout.)
Physical Signage is Cost-Effective
We’ve touted the benefits of vehicle graphics. Did you know that on-signage is the next best investment? A single on-site sign costs $.02 per one-thousand views. Compared to newspapers ($2.81 per one-thousand views and only 53% of the market) and TV ads ($9.82 per one-thousand views and only 14% of the market), physical signage is a pretty great investment.
Physical Signage Can Boost Your Word-of-Mouth Effectiveness
Most business comes from word-of-mouth advertising. (How many times have you seen someone on Facebook looking for recommendations? Or heard someone talk about a great experience they had somewhere?) When a customer refers a friend, they’ll tell them where and why, but it’s up to that friend to find you when they drive by. Physical signage is your best friend in these situations.
If you want more local business, let’s brainstorm together. If you have a sign and want more business, let’s talk about ways to change up your current sign enough to grab people’s attention. Our business is getting you more business, and we have some of Portland’s best sign people at our shop!