Blog
3 Reasons to Brand the INSIDE of Your Business
Most business owners know they need signage outside their location to let people know where to find them. They understand that this signage should be simple to understand, easy to read, and large enough that people see it. You know you should post your hours somewhere...
4 Creative Ways to Get More Views on Your Signage
You’ve decided to invest in a sign for your business. You know that simple is better in sign design, you’ve researched all the things your sign can accomplish, and know that if you do it right, you’ll increase your sales. But you want that extra bit of advantage to...
Can Signs Really Boost My Sales?
As a business owner, you're looking for the best opportunity to grow your businesses. As you sort through options like trade show booths, newspaper ads, tv commercials, or new signage, you want the solution that reaches the most people for least amount of money....
Vehicle Wraps: How Color Boosts Visibility
Stop signs generally make us stop. It helps that they’re bright red. The same goes for traffic lights. Orange signs let us know to be cautious. Double yellow lines let us know it’s not safe to pass. The same is true in nature. Yellow stripes on bees let us know to be...
4 Ingredients to Effective Banner Design
We recently discussed the importance of simplicity in sign design. The same holds true for effective banner design. Businesses have almost endless opportunities for banner use. From interior to exterior applications, trade shows to product launches, events and street...
Why Simple Is Better in Sign Design
Works of art are beautiful because they keep the viewer engaged and continually reveals layers of meaning. This is why museums give lots of room around art — so you can study, enjoy, and be continually delighted by their works of art. When it comes to your business,...
How Wrapping Your Vehicle Can Give Your Business a Fresh Start
Imagine you’re a local business that’s up and running, but not seeing the numbers you’d like to see. Despite this, you know you’re talented and have a solid offering for the community. You’d probably start looking into your advertising options, and which has the best...
Just Like in Dating, Your Sign’s First Impression Matters
First impressions matter. It’s true when dating, and it’s true in advertising. Whether you have a custom sign, vehicle wrap, banner, or A-Board sign, this initial outreach is often the first step in courting a new customer. A well-designed sign can make all the...
How Technology Is Making Vehicle Wraps Even Better
A Quick History of Vehicle Advertising Advertising on vehicles has been around almost since the creation of vehicles. In fact, according to Hershey chocolate history, owner Milton Hershey bought the first automobile in Lancaster, Pennsylvania in 1900, and used it to...
3 Tips for Investing in Outdoor Signage
Between the summer sun and winter storms, your outdoor signage takes a beating. While most signs hold up well, they don’t have an infinite lifespan. Studies show that 68% people make a judgement about your business based on the quality of your signage. As a result,...