Blog
4 Ingredients to Effective Banner Design
We recently discussed the importance of simplicity in sign design. The same holds true for effective banner design. Businesses have almost endless opportunities for banner use. From interior to exterior applications, trade shows to product launches, events and street...
Why Simple Is Better in Sign Design
Works of art are beautiful because they keep the viewer engaged and continually reveals layers of meaning. This is why museums give lots of room around art — so you can study, enjoy, and be continually delighted by their works of art. When it comes to your business,...
How Wrapping Your Vehicle Can Give Your Business a Fresh Start
Imagine you’re a local business that’s up and running, but not seeing the numbers you’d like to see. Despite this, you know you’re talented and have a solid offering for the community. You’d probably start looking into your advertising options, and which has the best...
Just Like in Dating, Your Sign’s First Impression Matters
First impressions matter. It’s true when dating, and it’s true in advertising. Whether you have a custom sign, vehicle wrap, banner, or A-Board sign, this initial outreach is often the first step in courting a new customer. A well-designed sign can make all the...
How Technology Is Making Vehicle Wraps Even Better
A Quick History of Vehicle Advertising Advertising on vehicles has been around almost since the creation of vehicles. In fact, according to Hershey chocolate history, owner Milton Hershey bought the first automobile in Lancaster, Pennsylvania in 1900, and used it to...
3 Tips for Investing in Outdoor Signage
Between the summer sun and winter storms, your outdoor signage takes a beating. While most signs hold up well, they don’t have an infinite lifespan. Studies show that 68% people make a judgement about your business based on the quality of your signage. As a result,...
Wall Graphics and Why They Matter
Businesses often invest well in outdoor signage. Outdoor signs are a must for any brick and mortar business. These signs point people to your location, attract new customers, and impact perception. (Read more about the benefits of outdoor signage here.) But customers...
Outdoor Signage: Changing the Face of Your Business
If your business has been around a while and you haven’t freshened up your appearance, odds are you’re a bit invisible to your potential customers. You can greatly boost your visibility by adding or updating your outdoor signage. New signage makes people sit up and...
Why “Shop Local” is So Important
We've been in business for 20 years. We’re locally owned and locally operated, and we love where we live. As a result, we believe in supporting the people who call Portland home as much as possible. The best part? Most of Portland believes that a "shop local" attitude...
Graphic on the Floor? How and Why You Should Think About It.
Every square inch of your business is an opportunity to engage your customers and build brand awareness. Each and every surface of your business can lead and direct your customers. Everyone sees your floors, whether they realize it or not. Floors...