If you’re a business owner with more than one vehicle, we like to say you have a fleet. Your company’s vehicles serve as brand ambassadors. Adding just one more fleet vehicle will help you reach more people — to the tune of 16 million! Your brand will become even more memorable. And the best part? Fleet graphics are affordable — you’ll get maximum brand exposure for minimum advertising dollars. We outline each of these benefits below and share the research to back it up.
Fleet Graphics Reach a Massive Audience
When it comes to designing graphics for a fleet, consistency goes a long way. We know that one wrapped vehicle suddenly makes people think you’re everywhere. According to a study by 3M Graphics, a single intra-city truck with graphics can generate up to 16 million visual impressions in a year. Imagine what a fleet could do! These graphics can boost your brand and increase your revenue, that’s for sure. With a fleet of just three vehicles, your business can potentially reach 48,000,000 people in just 12 months.
Fleet Graphics Catch the Viewer’s Eye
Graphics on your fleet vehicles are definitely eye-catching. Words and images splashed across your car, van, or truck are hard to miss. These graphics can communicate your brand’s personality as well. One study done by ad agency RYP & Becker Group revealed that:
- 97% of survey respondents recalled the ad on the truck
- 98% thought the ad created a positive image of the advertiser.
- 96% thought graphics on trucks had more impact than billboards.
Multiply that by however many vehicles are in your fleet and you’re making an impression on astronomical levels.
Fleet Graphics Save Your Wallet
Not only are these graphics powerful communicators, they’re cost effective. Studies all agree that fleet graphics give you the most bang for your buck — hands down. Compared to television, radio, and print ads, these types of graphics cost pennies on the dollar.
Whether you have just 2 cars or a fleet of 120, we can set you up with your own powerful “billboards on wheels.” They’ll reach more people than you can imagine and be more memorable to those people. As a result, you’ll grow your business every time you drive.
If you’re ready to start reaching more people, let’s talk about the best graphics for your fleet.