{"id":3453,"date":"2022-03-09T07:30:32","date_gmt":"2022-03-09T15:30:32","guid":{"rendered":"https:\/\/thesignguy.com\/?p=3453"},"modified":"2022-03-25T13:51:13","modified_gmt":"2022-03-25T20:51:13","slug":"10-ways-to-finesse-your-farmers-market-tent","status":"publish","type":"post","link":"https:\/\/thesignguy.com\/10-ways-to-finesse-your-farmers-market-tent\/","title":{"rendered":"10 Ways to Finesse Your Farmers\u2019 Market Tent"},"content":{"rendered":"

It\u2019s spring and time for most farmers\u2019 markets to get back into full swing. Oregon has about 120 farmers\u2019 markets<\/a> around the state. (Portland\u2019s first outdoor market was started back around 1873!!) They\u2019re all filled with local farmers and artisans sharing displaying their wares, and usually have live music and a broad choice of food. And with the growing desire to support local and be more environmentally aware, farmers\u2019 markets are a great place to showcase your products.\u00a0The trick is to stand out in the crowd.<\/span><\/p>\n

People love to attend, and it\u2019s a great way to get exposure for your product and a little extra cash in your pocket. It\u2019s best to plan ahead for the entire season, which often runs March – November. And that means a farmers\u2019 market tent. What\u2019s the 4-1-1 on farmers\u2019 market tents? Keep reading.<\/p>\n

6 Farmers\u2019 Market Tent Considerations Before You Purchase<\/b><\/h2>\n

Investment<\/b><\/h3>\n

A farmers\u2019 market tent is an investment in your business and your brand, so it\u2019s important to weigh the quality with your budget. You\u2019ll want something to last the throughout at least one season. Get the highest quality your budget allows.<\/p>\n

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Setup<\/b><\/h3>\n

You\u2019ll be setting up and taking down your tent every weekend. You\u2019ll want a tent that\u2019s management, so if it\u2019s just you each market day, you don\u2019t want a tent that takes 2 people to setup.\u00a0<\/span><\/p>\n

Transport<\/b><\/h3>\n

A farmers\u2019 market tent can weight anywhere between 35-60 pounds. You\u2019ll have to get it from your car to your designated space. And don\u2019t forget you\u2019ll want some weights to keep your tent from blowing away in any kind of wind. Some use sandbags, but weight plates are less likely to cause customers to trip.\u00a0<\/span><\/p>\n

Size<\/b><\/h3>\n

Know the size of the space you\u2019re renting and choose a tent that\u2019s congruent with it. (Most spaces are 10\u2019x10\u2019. You don\u2019t want to be taking over your neighbor\u2019s area, but you want to use as much space as you can to have room for your product and<\/i> your customers.<\/p>\n

Color<\/b><\/h3>\n

Farmers\u2019 Market tents come in every color of the rainbow. But there\u2019s a reason most vendors choose white. Colored tents can become faded<\/b> over time, and while a brand new colored tent is vibrant and excited, a faded one looks tired and unprofessional.<\/p>\n

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But another reason to keep it white is all about your product. Sun will filter through a colored tent and tint everything under it the color of the tent. So a red tent can make everything under it appear pink. Whether you\u2019re selling veggies, flowers, or pottery, you\u2019ll want your colors to be as true as possible.<\/p>\n

Last, many markets require uniformity for their booths. And white is the color of choice. A white tent will allow you to market anywhere.<\/p>\n

Air Flow<\/b><\/h3>\n

Many tents come with walls. Most farmers\u2019 market vendors would rather have airflow and visibility, specially in the hot summer months. If you choose a tent with walls, make sure you can vent each side so it doesn\u2019t get hot and stuffy at your booth.<\/p>\n

After Purchase Considerations<\/b><\/h2>\n

Branding<\/b><\/h3>\n

There\u2019s nothing more eye-catching than your logo or tagline printed right on the outer edge of your tent. It\u2019s above eye level and visible from across the market. Make your company name known by displaying right on your tent.<\/p>\n

When you print your name or tagline on your tent, it also serves as a marker for those word-of-mouth customers trying to find what their friend purchased last market day. This on-tent logo and lettering gives them confidence that they\u2019re in the right place for what they\u2019re at the market to purchase.\u00a0<\/span><\/p>\n

You may want some banners<\/a> on your tent or flags in front of your space. A well-designed banner<\/a> can transform your sales! Each can be tastefully branded and create anticipation for what your customers will discovery inside.<\/p>\n

Cleanliness<\/b><\/h3>\n

You want your tent sparkling clean every single market moment. So if you pack up in the middle of a March rainstorm, make sure to air out your tent so it doesn\u2019t grow any mold. (Another benefit of a white tent \u2014\u00a0it\u2019s easier to clean.) It only takes 24-48 hours<\/a> for mold to start to grow!<\/p>\n

In-Tent Signage<\/b><\/h3>\n

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Farmers\u2019 market customers have a few specific needs<\/a> in mind when they shop. No matter what you\u2019re selling, consider these 6 things words when you create your in-tent signage:\u00a0<\/span><\/p>\n