{"id":1913,"date":"2019-02-27T07:30:49","date_gmt":"2019-02-27T15:30:49","guid":{"rendered":"https:\/\/thesignguy.com\/?p=1913"},"modified":"2019-02-27T07:30:49","modified_gmt":"2019-02-27T15:30:49","slug":"7-reasons-you-should-consider-vinyl-window-graphics-in-your-brick-and-mortar-business","status":"publish","type":"post","link":"https:\/\/cascadewraps.com\/7-reasons-you-should-consider-vinyl-window-graphics-in-your-brick-and-mortar-business\/","title":{"rendered":"7 Reasons You Should Consider Vinyl Window Graphics in your Brick and Mortar Business"},"content":{"rendered":"\n

Window graphics are a great option for almost any business owner. <\/h2>\n\n\n\n

When it comes to advertising, any business owner will admit that the options are virtually limitless. TV ads, radio ads, yellow pages, social media, billboards, and event sponsorships are just a few possibilities. How do you decide which option to embrace and which one has the most return on investment? Much depends on the products and services you offer and the demographic of your target audience, but we\u2019ve found that vinyl window graphics allow people great exposure to your brand and introduce them to what you do and what you offer in a warm, welcoming matter. All this leads to greater visibility and increased foot traffic. Here are a few benefits regarding vinyl window graphics<\/a> for your brick and mortar business:<\/strong><\/p>\n\n\n\n

1.  Require no permit<\/h3>\n\n\n\n

When it comes to putting up signage for your business, most possibilities include petitioning the city for a permit. If you\u2019re leasing your space, you\u2019ll have to run your signage past your landlord at the very least. You may spend weeks waiting for approval, and then be subjected to changes and edits to your sign\u2019s size, design, and placement. Vinyl window signage avoids all these potential roadblocks.<\/p>\n\n\n\n

2.  Affordable<\/h3>\n\n\n\n

Not only are vinyl window graphics for your brick and mortar one of the most inexpensive options for advertising on-site, they\u2019re long-lasting, virtually unlimited when it comes to color and design, and can easily support any marketing campaign. Additionally, unlaminated vinyl window graphics will last at least 2-3 years. (Laminated vinyl can last up to 5 years!)<\/p>\n\n\n\n

\"Vinyl<\/figure>\n\n\n\n

3.  Reinforces your branding<\/h3>\n\n\n\n

If you\u2019re investing your advertising dollars in a variety of ways for your business, vinyl window graphics in your brick and mortar will reinforce those efforts and let people know they\u2019re in the right place. You can reinforce your brand promises through the words and imagery on your vinyl window graphics. For example, if you\u2019re all about helping people feel better, your window graphics can emphasize this particular brand value.  <\/p>\n\n\n\n

4.  Leads people through store experience<\/h3>\n\n\n\n

For most people, the experience they have while interacting with your brand will help them decide whether or not they\u2019ll come back. That brand experience also determines what they\u2019ll share about your business to their friends. Vinyl window graphics in your brick and mortar should greet each customer with a taste of what they\u2019ll experience inside your store. Setting this stage allows them to walk in with the right expectations, ready to be engaged in a way that best suits who you are and what you do.<\/p>\n\n\n\n

\"Vinyl<\/figure>\n\n\n\n

5.  Helps build approachability<\/h3>\n\n\n\n

Consider your vinyl window graphics as the very first customer service representative they\u2019ll meet from your company. They greet people as they pass on the street, inviting them in to share in what you offer. You could hire someone to do this job, but you\u2019d save a lot of money if you let your vinyl window graphics do it for you.
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6.  Creates privacy<\/h3>\n\n\n\n

Vinyl window graphics come in a variety of materials, from opaque to transparent. As a result, you can create a long, impactful graphic outside your space even if a portion of your windows require privacy. You can even completely cover a window with a graphic but still let in light. <\/p>\n\n\n\n

7.  Highlight specials<\/h3>\n\n\n\n

Messaging on vinyl window graphics is highly flexible. You can announce a new product, highlight specials, or announce new hours. You can help people envision how their lives would be improved as a result of using your product or service. There is virtually no limit to what you can include on vinyl window graphics for your brick and mortar. (We\u2019re the pros when it comes to figuring out what will bring you the greatest return on your investment. If you have a head full of ideas or if you don\u2019t have a clue where to start, we can help you with strategy and design as well.)<\/p>\n\n\n\n

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Best Practices for Vinyl Window Graphics<\/h4>\n\n\n\n

Now that you understand the breadth and scope of what\u2019s possible with vinyl window graphics for your brick and mortar, it\u2019s time to narrow down the focus and make every inch of your window real estate count. Below are some best practices when it comes to investing in vinyl window graphics for your business:<\/p>\n\n\n\n

Determine materials<\/strong><\/p>\n\n\n\n

There are many different options when it comes to vinyl materials. Knowing your purpose will determine where you\u2019ll place your window graphic. This helps know which type of material would be best for the job. The four most typical window graphic vinyl types are listed below:<\/p>\n\n\n\n