{"id":1347,"date":"2018-02-28T07:30:36","date_gmt":"2018-02-28T07:30:36","guid":{"rendered":"http:\/\/thesignguy.com\/?p=1347"},"modified":"2018-02-28T07:30:36","modified_gmt":"2018-02-28T07:30:36","slug":"how-to-strategize-a-successful-vehicle-wrap","status":"publish","type":"post","link":"https:\/\/cascadewraps.com\/how-to-strategize-a-successful-vehicle-wrap\/","title":{"rendered":"How To Strategize a Successful Vehicle Wrap"},"content":{"rendered":"

As a general rule, success has as many faces as there are goals. But when it comes to vehicle wraps, success is a bit easier to define.<\/h2>\n

And while a wrap can represent one of a myriad of different business, the rules of the game are pretty simple. Vehicle wraps are the most cost-effective form of advertising available today. You pay once, and reap the benefit for years to come. Most vehicle wraps can get as many as 70,000 impressions a day. When you run the numbers, the investment in a vehicle wrap is pretty hard to beat!\u00a0It has to be memorable. It has to be readable. And it has to be actionable.<\/em><\/strong><\/p>\n

\"Flowers<\/p>\n

A Successful Vehicle Wrap is Memorable<\/h3>\n

If no one notices your vehicle wrap, nothing happens. The very first rule of the game is to make the wrap eye-catching. Wraps filled with bright colors get noticed the most. According to Forbes<\/a>, 76% of cars on the highway today are either white, black, or grey. With these kind of numbers, it\u2019s not hard to imagine the powerful impact of a colorfully wrapped car.<\/p>\n

\u00a0\"93.1<\/h3>\n

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A Successful Vehicle Wrap is Readable<\/h3>\n

After noticing your vehicle wrap, people need to read the message on it. And by message we don\u2019t mean paragraphs of content. Your business may offer 20 different products or services. That\u2019s a great thing! But it\u2019s not great to include all those on your wrap. More is less, so pick 3, tops. If you can narrow it to one concept, even better. Think of your vehicle as a real-life moving billboard. It needs to be understood not just at a stoplight, but also at 60mph.<\/p>\n

Also, remember that your vehicle may be seen from far away. Imagine this: you\u2019re parked on the street and someone in an apartment building across the street on the third floor glances out their window. You want them to see you brand (this is where bright colors help). And you want them to be able to very quickly and easily grasp what your brand is all about.<\/p>\n

Our recommendations for must-haves on a successful vehicle wrap are listed below in order of priority:<\/h4>\n