Window graphics are a great option for almost any business owner.
When it comes to advertising, any business owner will admit that the options are virtually limitless. TV ads, radio ads, yellow pages, social media, billboards, and event sponsorships are just a few possibilities. How do you decide which option to embrace and which one has the most return on investment? Much depends on the products and services you offer and the demographic of your target audience, but we’ve found that vinyl window graphics allow people great exposure to your brand and introduce them to what you do and what you offer in a warm, welcoming matter. All this leads to greater visibility and increased foot traffic. Here are a few benefits regarding vinyl window graphics for your brick and mortar business:
1. Require no permit
When it comes to putting up signage for your business, most possibilities include petitioning the city for a permit. If you’re leasing your space, you’ll have to run your signage past your landlord at the very least. You may spend weeks waiting for approval, and then be subjected to changes and edits to your sign’s size, design, and placement. Vinyl window signage avoids all these potential roadblocks.
2. Affordable
Not only are vinyl window graphics for your brick and mortar one of the most inexpensive options for advertising on-site, they’re long-lasting, virtually unlimited when it comes to color and design, and can easily support any marketing campaign. Additionally, unlaminated vinyl window graphics will last at least 2-3 years. (Laminated vinyl can last up to 5 years!)
3. Reinforces your branding
If you’re investing your advertising dollars in a variety of ways for your business, vinyl window graphics in your brick and mortar will reinforce those efforts and let people know they’re in the right place. You can reinforce your brand promises through the words and imagery on your vinyl window graphics. For example, if you’re all about helping people feel better, your window graphics can emphasize this particular brand value.
4. Leads people through store experience
For most people, the experience they have while interacting with your brand will help them decide whether or not they’ll come back. That brand experience also determines what they’ll share about your business to their friends. Vinyl window graphics in your brick and mortar should greet each customer with a taste of what they’ll experience inside your store. Setting this stage allows them to walk in with the right expectations, ready to be engaged in a way that best suits who you are and what you do.
5. Helps build approachability
Consider your vinyl window graphics as the very first customer service representative they’ll meet from your company. They greet people as they pass on the street, inviting them in to share in what you offer. You could hire someone to do this job, but you’d save a lot of money if you let your vinyl window graphics do it for you.
6. Creates privacy
Vinyl window graphics come in a variety of materials, from opaque to transparent. As a result, you can create a long, impactful graphic outside your space even if a portion of your windows require privacy. You can even completely cover a window with a graphic but still let in light.
7. Highlight specials
Messaging on vinyl window graphics is highly flexible. You can announce a new product, highlight specials, or announce new hours. You can help people envision how their lives would be improved as a result of using your product or service. There is virtually no limit to what you can include on vinyl window graphics for your brick and mortar. (We’re the pros when it comes to figuring out what will bring you the greatest return on your investment. If you have a head full of ideas or if you don’t have a clue where to start, we can help you with strategy and design as well.)
Best Practices for Vinyl Window Graphics
Now that you understand the breadth and scope of what’s possible with vinyl window graphics for your brick and mortar, it’s time to narrow down the focus and make every inch of your window real estate count. Below are some best practices when it comes to investing in vinyl window graphics for your business:
Determine materials
There are many different options when it comes to vinyl materials. Knowing your purpose will determine where you’ll place your window graphic. This helps know which type of material would be best for the job. The four most typical window graphic vinyl types are listed below:
- Clear
- Opaque
- Transparent
- Frosted
Less is more
Just as with vinyl vehicle wraps (and any type of advertising), less is more. Focus on the one thing you’d like to accomplish, then create a simple message to communicate that benefit or service. Always include the way people can contact you. For a business, including your hours of operation is a must!
Balance size with environment
Some windows cater to foot traffic, whereas others see more drive-by traffic. Knowing your primary type of audience will determine much about the design of your vinyl window graphic. Drive-by traffic needs large, simple images and messages, whereas foot traffic can appreciate a little more detail and nuance.
We’ll help you strategize based on your business, location, and goals. Vinyl window graphics are appropriate for almost any business, but especially the following:
- Restaurants
- Hotels
- Retail
- Auto Dealerships
- Salons
- Bars
- Barbershops
- Fitness Centers
- Spas / Massage
If you’re looking for ways to boost your foot traffic and build your brand, vinyl window graphics for your brick and mortar are a simple, inexpensive way to accomplish this. If you’re still unsure, call us for a consult. We’ll ask some questions, then walk you through additional things to consider when it comes to building your brand. We’re most successful when we help you become more profitable!