Would you let Penn and Teller do your taxes? Of course not! But you sure can trust them to make you laugh. And you probably wouldn’t want Dale Earnhardt Junior to drive your kids’ school bus. But could you count on him for expert advice about NASCAR and short tracks. They’re each masters in their field and you trust them to know what they’re talking about. The same is true for who will design your vehicle wrap.
You don’t want just anyone designing your vehicle wrap. You want someone who has been down the road before, knows what works and what doesn’t, and has solid ideas about materials, costs and timelines.
A skilled designer doesn’t just create things that look great, they use design as a communication tool to share a message. They design with purpose. The very best designers know how to uncover that deeper purpose when you bring them a design job. That first conversation is a discovery session to ensure they understand your business, your goals, your audience, and your budget.
A professional designer will know these things before they start to design your vehicle wrap:
Understand Your Business
A professional wrap designer will strive to understand what your business is all about. They’ll know what you sell or what service you provide, what sets you apart from the competition, and what benefits your customers experience when they work with you.
Know Your Goals
An experienced wrap professional will know exactly what you expect to gain from wrapping your car. Whether it’s getting more brand recognition or announcing a new service offering, they’ll create something that will meet your expectations quickly and effectively.
Identify Your Audience
A professional designer will know your audience demographics inside and out. It matters whether your primary audience is male or female, in their 20s or in their 50s, and what income bracket they generally fit. These pieces each play into the final design through color, font, size, and message.
Know Your Budget
How much does a house cost? It depends, right? On square footage, location, age of house, cost of materials, and quality of craftsmanship. Designing and applying a car wrap is much simpler than building a home, but there are a few variables. How much does a car wrap cost? It depends. These extras can add to the cost:
- Size of your vehicle: a smart car will take far less vinyl than a box truck
- Whether it’s a full wrap of a partial wrap
- Designer vinyls like carbon fibre or chrome, color-changing vinyl, and whether you want an additional protective coating
- Custom printed graphics
Industry Experience
A vinyl expert will explain the different costs and the pros and cons of each choice you make, empowering you to make the best decision based on your budget and timeline. They’ll know which vinyl brands will give you the best coverage and longest lifespan. And they’ll know industry trends so you can keep your vehicle looking fresh.
When you find an experienced designer, all five boxes will get checked off. They know the vinyl industry, the car wrap industry, and what the best options are to meet your goals. In the end, you’ll save money because, unlike a budget design place, an experienced professional will design a vehicle wrap that doesn’t just look great, it gets results. And you’ll get a clean installation that will last for years.