You’ve decided to invest in a sign for your business. You know that simple is better in sign design, you’ve researched all the things your sign can accomplish, and know that if you do it right, you’ll increase your sales. But you want that extra bit of advantage to move you from feeling good about your sign investment to feeling great. These ideas will get more views on your signage from the very minute it goes up.
Get more views on your signage and as much return on your investment as possible with these 4 tips:
Your sign must be well-lit.
Your sign might look fantastic during the day, but if it’s not well-lit, your sign won’t be working as effectively at night. And with so many dark hours in Portland during the winter, lighting is even more vital.
Some businesses have a few options when it comes to where they place their sign. While there are many factors to consider in sign location, don’t forget to check the lighting in the area. Even if you’re not open late, traffic around your place of business passes at all hours. Each set of eyes on your sign is an opportunity for a new customer or serves as a reminder to a return customer.
Your sign must be well-branded.
Your sign might look fantastic and effectively call people to action, but if those people don’t know what business should receive that action, you’re potentially missing out on thousands of dollars in sales. Make your brand obvious. Use color strategically. And make it memorable.
Your sign must be big enough to read.
This might seem like an obvious design consideration, but most people get scared about signs with big dimensions. Consider the traffic around your sign. If it’s moving at highway speeds, your sign needs to be about 2 times larger than you think.
The United States Sign Council (USSC) has published a report that outlines much of the science behind sign legibility. While we won’t bog you down in all the details, the following graph from page 18 makes understanding the basics fairly easy:
Sign Legibility Rules of Thumb from the United States Sign Council
Add movement to smaller signs.
If you have a small A-Board sign you’d like to make sure people don’t miss, consider adding a few balloons to it. Or a pinwheel. Or some other item that will catch people’s eye and demand their attention.
When you follow these 4 tips, you’ll be well on your way to getting more views on your signage.