What’s true in life is also true in business: we all want to be seen, heard, and recognized. In both, it means a thriving flow of people and energy that makes life better. And if you want to be seen in business, one of the most effective and least expensive ways to be seen is through a vinyl trailer wrap.
We’ve written articles on how many eyeballs you can get on your wrap each day. We’ve explained what makes an effective vehicle wrap. And we’ve even shared a story or two about companies who are exceeding expectations because of their vehicle wrap investment.
The best news is that because vehicle trailers are still someone out of the ordinary, a vinyl trailer wrap can bring even more attention to you and your business. It’s a blank canvas ready for you to splash on color and personality. Below are the ingredients to an effective vinyl trailer wrap to help you plan your next step in business growth.
Establish an Emotional Connection
When you connect with your audience’s emotions, you stick around in their memories. According to science, emotions also have a powerful influence on attention as well as motivating action and behavior. What’s that mean for you and your business? When you create an emotional response with your vinyl trailer wrap, you’ll keep your audience’s attention longer, and be more apt to convert that attention to action.
Most people evaluate brands based on how the brand makes them feel (personal feelings and experiences) instead of the information that brand provides (features, facts, etc.). So if you’re advertising your Halloween store, use your trailer wrap to spook people instead of informing them about your face paint colors. If you’re selling pet supplies, make them smile by showing some happy little puppies playing with your products. Effective brand promotion requires you to take your audience’s emotions seriously. This is part of what makes them feel seen, heard, and understood.
Create a Memorable Experience
Flash that color. Supersize your images. Use the big letters. Let the shape and style of your trailer help tell your story. (In other words, don’t treat it like a super-sized business card.) This is your opportunity to reach tens of thousands of eyes every single day — make it worth it by using a vinyl trailer wrap design that helps them remember it.
Share a Unique Offer
Because vinyl trailer wraps are cost effective, you can wrap them with your favorite campaign or a series of special events. When you make this wrap unique and compelling, your business has the potential to explode with not just customer, the right customers.
If you already have a vinyl wrapped car or truck that you’re using to tow your trailer, you can easily coordinate an offer that complements but doesn’t duplicate your vehicle wrap. Vinyl trailer wraps can make a big difference in your business. Let us help you make the very of your opportunity!