Experts value the global automotive car wrap design and material market size at $4.76 billion in 2021 and it’s increasing rapidly. It’s expected to expand 22.2% by 2030. (Grandview Research) While that’s great for manufacturers and installers, it also provides significant insight into what’s working for vehicle owners. In short, wraps are popular because they’re effective at protecting your investment, customizing the look and feel of your vehicle, and advertising for your business.
Passenger cars accounted for the largest revenue share in 2021, holding almost 54% of the market. Experts expect passenger cars to maintain its dominant position owing to the reducing prices of car wraps and increasing customer preference for vehicle customization.
With most small business using a light vehicle or passenger car to zip around town, Pacific Northwest’s car market will hold steady with global trends. These smaller vehicles are the most cost effective to wrap!
The U.S. produced 10.8 million vehicles in 2019. In 2022, sales increased to 13.4 million. And experts predict this trend will continue to increase through 2023 with a total of 15.5 million light vehicle sales. (S&P Global Mobility)
With this growing number of vehicle sales coupled with the rising popularity and affordability of vehicle wraps, we forecast wrap shops will stay busy for the foreseeable future.
Not only are wraps a viable option for small business to increase revenue, there’s not a significant barrier to entry — cost is low and experienced designers can easily help create a vehicle wrap that promises high visibility and conversion. (Here’s why you should let a professional design your wrap.) A brand new small business can include a vehicle wrap in their startup costs for a rapid increase of brand awareness and customer base. (Learn more about the ingredients of a successful vehicle wrap here.)
Types of Wraps
One popular trend in car wrap design is using bright colors and bold designs. (Here’s how color boosts visibility.) They’re eye catching and memorable, making them a great choice for your business.
Using reflective materials to create eye-catching visuals at night or in low light conditions is second on the “trending” list. Semis, taxis, and tow trucks benefit from this high-visibility material.
Finally, true to the trend of the last few years, matte finishes are becoming increasingly popular because of their unique look and the ease with which they hid imperfections in the vehicle’s finish.
Why Car Wrap Design Works
There’s a car wrap design that’s suitable for your vehicle, whether you’re in business or a car enthusiast. (Learn about wraps for exotic cars here.) They’ll protect your car for years. And they’re a flexible option to advertise your business in a way that gets you noticed and makes you memorable.