When it comes to deciding between a full vehicle wrap or a partial vehicle wrap, our response is always YES. The investment is worth it.
Whether full vehicle wrap or a partial vehicle wrap, either options is viable and can make a big difference in promoting your business. Bottom line — you can’t go wrong with either choice. And both are affordable, especially when compared to any other form of marketing. (See this article for all the stats and figures on mobile advertising.)
But first, what’s the difference between a full vehicle wrap or a partial vehicle wrap?
Full Vehicle Wrap
A full vehicle wrap is just that — a vinyl wrap that covers your entire vehicle. From front to back, top to bottom, you’re making a big splash with vinyl graphics. Because it covers more surface area than a partial wrap and involves more details, a full vehicle wrap is more expensive than a partial vehicle wrap.
Partial Vehicle Wrap
A partial vehicle wrap covers between 25%-75% of your vehicle. (Spot graphics are used if you want less than 25% coverage.) A partial wrap might include just the back end of the vehicle, or just the sides. Some people choose to put a partial vehicle wrap on their entire rear window if it’s large enough.
How do I decide between a full vehicle wrap or a partial vehicle wrap?
Now that we know the difference between a full vehicle wrap or a partial vehicle wrap and understand the stats on the effectiveness of a either option, a decision still needs to be made. While either will serve you well, think about the following questions when choosing between a full vehicle wrap or a partial vehicle:
Is your car the same color as your business logo?
If so, your vehicle color should be visible to help support your brand. If it clashes, consider a full vehicle wrap.
Is your car the same color as one of your products?
If so, your vehicle color can be used to enhance your message and help support your brand. If it clashes, consider a full vehicle wrap.
Does your vehicle have some flat surfaces?
If so, a partial wrap might make a great moving billboard. Think of box trucks, semis, and vans. All that area on the back is great for words and images. If not, consider a full wrap to get the most impact.
Is your vehicle small?
If yes, wrap the whole thing. Think Smart Car, Prius, Mini Cooper, etc. You’ll make a big impact in a small amount of space, and that’s a good thing!
Do you hate the color of your car?
If yes, get a full vehicle wrap. You can change the color of your entire vehicle with a full vehicle wrap.
Do you want to use unique materials (glow in the dark vinyl, metallic vinyl, etc.)?
If so and budget is a concern, a well-designed partial vehicle wrap may serve you just as well as a full wrap.
If you still aren’t sure whether a full vehicle wrap or a partial vehicle is best for you, give us a call. We can talk about your business and walk your vehicle to decide what options are right for your particular business.